THE 57TH GRAMMY AWARDS

NETWORK E! Network
CLIENT Degree


The 57th Grammy Awards - E! and Degree - A Day In the Life


CREATIVE - PRODUCTION - POST - EDITORIAL


The 57th Grammy Awards - E! and Degree - Portrait of a Choreographer

The 57th Grammy Awards - E! and Degree - Game-Changing Move


“Move with intention.” Creative Director/Choreographer Laurieann Gibson does this in every piece she creates and inspires us to do the same. We were thrilled to be added to her list of collaborators which includes Michael Jackson, Lady Gaga, Beyonce and Katy Perry. In-house we wrote, cast, produced and edited these spots co-branded with The Grammys, E! Live from the Red Carpet and Degree.

Vampire Diaries star Kat Graham spoke with Laurieann about her method, her approach and her desire to create “something that’s unique for that moment in time that reflects the artist… their fight to be heard.” She sparks creativity in everything she touches and the same can be said for the life she helped give to these spots. Juxtaposing the moments she’s speaking with Kat about dance with the powerful silhouettes of her and the dancers embodying her vision is the personification of the journey from idea to execution.


The 57th Grammy Awards - E! and Degree - The Approach